Our Story

Originally from Los Angeles, I have worked in offices for over 20 years.

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Invariably over the years, you would find shoes of all sorts living under my desk.  Trainers, heels, flats... even flip-flops!

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A busy commute in London means the piles of shoes have grown and IT grumble at me often as they scrabble between them to reach the cables under my desk.

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I designed the Hidey Heel box with a local London box manufacturer with the idea of creating a safe place to home my shoes whilst still being sustainable.

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Proudly manufactured in the UK, they are eco-friendly but durable.

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A little place to hide my heels - thus, Hidey Heel.